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Ecological CRM helps the rapid transformation of large machinery manufacturing industry

2020-04-17

Seven themes of ecological CRM marketing model:
First, service dealers should be given priority to, and the assessment of business managers should be changed from a single aspect to the simultaneous assessment of business managers and dealers.
Second, master the sales data and inventory data of dealers, change the accounting method of sales volume, and clarify the sales mode of "selling through dealers instead of selling to dealers".
Third, change the management concept of dealers, dealers into logistics providers;
Fourth, improve the working mode of the sales manager, and change from urging dealers to providing guidance and services, so that all dealers can feel more promising cooperation and more practical service (market planning, helping dealers to consolidate and establish channels);
Fifth, formulate the correct behavior standard of dealers and guide their operation behavior;
Sixth, can provide value-added services for customers in the channel, experience the company's care;
Seventh, you can use the mobile App to contact the system to serve customers in the channel.